This pro-customer market research agreement may be used for the provision of market research services by a supplier for a customer. This template includes practical guidance and drafting notes. This template is drafted from the customer's perspective and includes clauses that are commonly incorporated in service agreements of this nature, including a description of the services, fee information, representations & warranties, indemnifications, and ownership provisions. The bracketed clauses set forth language that the supplier's counsel will most likely request during the negotiation is intended as a general drafting aid and will require modification according to the circumstances and the intentions of the parties. This document is intended to be used solely by U.S. parties engaging in business in the U.S., as foreign agreements are far more complicated and require compliance with international laws, rules, customs, and regulations governing business transactions in general, including those affecting the enforceability of judgments and governing law. For a market research services agreement drafted in the supplier's favor, see Market Research Agreement (Pro-supplier). For more information regarding services agreements, see Supply of Services and Contracts for Goods or Services.